Latest Thoughts

In a world where everyone’s an influencer, do you need to have a social presence to get a job in social media? I’m sharing my honest opinion here—and I have a feeling some people aren’t going to like it.

In a world where everyone’s talking about using ChatGPT to write, I’m determined to remain a purist, and I hope some of you out there will, too. Check out my favorite tips for better, more conversational writing here.

Before you run into your next staff meeting with this book in hand to scream about how it’s the next best thing and will change your sales trajectory, read this.

Not every industry feels primed for fun and sexy social content—but even for the most boring industries, it IS possible to make pump it up. Read along to see what I mean.

I’ve been connecting with all sorts of smart humans over the past few weeks—and here’s the highlights of the conversations we’ve had about the sentiment and state of social media.

Wondering where the heck you’re supposed to find the time in your day to do…well…anything? Then this is the post for you. Learn how you can actually create time in your day. (Hint: it’s not a shortcut.)

You’re juggling topics, you’re juggling copy, videos, graphics, links, maybe a review queue…and you haven’t even posted anything yet. I’m about to show you a content calendar system that will change the way you think about your marketing.

If you’re still using a Word Doc to plan your content (or worse—using nothing at all), then you’ve got to read this. I’m diving into the worst content tools and revealing the best of the bunch.

According to the head of Instagram, share count is the strongest signal indicating a post should be shown to more people outside of your network. So what actually makes content shareable? You won’t find answers here, but you WILL get inspiration.

I admit it: I avoid TikTok. It’s not my favorite social media platform. But it IS great for gathering inspiration…if you know how to search for it. Read this to up your TikTok search game.

Getting in front of a broader audience on social media takes more than just showing up and posting every day. Let’s go over some tried-and-true tactics that will help get you in front of the audience that matters most to your bottom line.

Wondering why you’re putting in a ton of work and not getting in front of the right people on social? It’s probably your approach. I’ll walk you through the right way to break down social strategy for your small business.