You don’t need a fancy camera to make incredible videos. You just need a few tips to help you use your phone like a fancy camera. Lucky you, you can find my favorite ones here.

Is social media really worth it for small businesses, or is it just another money pit? Spoiler: it can be worth it—but only if you avoid the traps that waste time and cash.

Copywriters love to fight ChatGPT, but we really need to think about embracing it instead. Here’s how I use ChatGPT to make me a more efficient, accurate, and creative copywriter.

As AI is getting ever-so-close to taking over everything, there’s one piece of production that I hope never becomes a lost art—and that’s using real human voiceover talent. If you’ve never led a VO session before, I put together a step-by-step guide for you.

Even if you live under a rock, you likely heard of the scandal: the company’s CEO and the head of HR were caught canoodling at a Coldplay concert. But their PR recovery was one for the history books.

Filming an interview-style video and not sure how to do it? This guide will show you how to script an interview-based video while still making it feel natural and authentic.

If writing your social media content calendar involves Googling something like, “What national and social media holidays are coming up next month,” writing down all the notable days, and filling in random posts around them—you’re doing it wrong.

In my opinion, ‘strategy’ is the most ambiguous word in business. What does it mean, and how do you do it? C’mon in, and I’ll reveal all (or at least some).

One of the weird things about getting out of the agency world was realizing that most people outside of it don’t know what a copywriter is. If that’s you, read on to learn.

Long ago, I was just another civilian on social media, but now I can’t stop tearing it apart. And this particular creator has me asking so. many. questions.

We’re back with three more totally not-boring social media accounts in traditionally boring industries. See how these pioneering social managers have leveraged the medium in alllllll the best ways.

In a world where everyone’s an influencer, do you need to have a social presence to get a job in social media? I’m sharing my honest opinion here—and I have a feeling some people aren’t going to like it.

In a world where everyone’s talking about using ChatGPT to write, I’m determined to remain a purist, and I hope some of you out there will, too. Check out my favorite tips for better, more conversational writing here.

Before you run into your next staff meeting with this book in hand to scream about how it’s the next best thing and will change your sales trajectory, read this.

Not every industry feels primed for fun and sexy social content—but even for the most boring industries, it IS possible to make pump it up. Read along to see what I mean.

I’ve been connecting with all sorts of smart humans over the past few weeks—and here’s the highlights of the conversations we’ve had about the sentiment and state of social media.

Wondering where the heck you’re supposed to find the time in your day to do…well…anything? Then this is the post for you. Learn how you can actually create time in your day. (Hint: it’s not a shortcut.)

You’re juggling topics, you’re juggling copy, videos, graphics, links, maybe a review queue…and you haven’t even posted anything yet. I’m about to show you a content calendar system that will change the way you think about your marketing.

If you’re still using a Word Doc to plan your content (or worse—using nothing at all), then you’ve got to read this. I’m diving into the worst content tools and revealing the best of the bunch.

According to the head of Instagram, share count is the strongest signal indicating a post should be shown to more people outside of your network. So what actually makes content shareable? You won’t find answers here, but you WILL get inspiration.