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How to make your writing instantly more conversational
In a world where everyone’s talking about using ChatGPT to write, I’m determined to remain a purist, and I hope some of you out there will, too. Check out my favorite tips for better, more conversational writing here.
4 tips for beginner copywriters
Over years of mentoring and editing, I’ve found myself saying the same things over and over again to my fledgling copywriters. Keep reading to find out my favorite beginner tips.
Writer’s block and zero days
Every writer has a bad day—for me, that day is today. There’s something important that I learned about working through those “zero days,” though.
How a poetry lesson transformed my marketing copy
There’s an important lesson I learned in a college poetry class that turned out to be one of the most valuable content marketing tips in my pocket.