You don’t need a fancy camera to make incredible videos. You just need a few tips to help you use your phone like a fancy camera. Lucky you, you can find my favorite ones here.

Is social media really worth it for small businesses, or is it just another money pit? Spoiler: it can be worth it—but only if you avoid the traps that waste time and cash.

Copywriters love to fight ChatGPT, but we really need to think about embracing it instead. Here’s how I use ChatGPT to make me a more efficient, accurate, and creative copywriter.

As AI is getting ever-so-close to taking over everything, there’s one piece of production that I hope never becomes a lost art—and that’s using real human voiceover talent. If you’ve never led a VO session before, I put together a step-by-step guide for you.

Even if you live under a rock, you likely heard of the scandal: the company’s CEO and the head of HR were caught canoodling at a Coldplay concert. But their PR recovery was one for the history books.

Filming an interview-style video and not sure how to do it? This guide will show you how to script an interview-based video while still making it feel natural and authentic.

If writing your social media content calendar involves Googling something like, “What national and social media holidays are coming up next month,” writing down all the notable days, and filling in random posts around them—you’re doing it wrong.

One of the weird things about getting out of the agency world was realizing that most people outside of it don’t know what a copywriter is. If that’s you, read on to learn.

Long ago, I was just another civilian on social media, but now I can’t stop tearing it apart. And this particular creator has me asking so. many. questions.

We’re back with three more totally not-boring social media accounts in traditionally boring industries. See how these pioneering social managers have leveraged the medium in alllllll the best ways.

Before you run into your next staff meeting with this book in hand to scream about how it’s the next best thing and will change your sales trajectory, read this.

Not every industry feels primed for fun and sexy social content—but even for the most boring industries, it IS possible to make pump it up. Read along to see what I mean.

You’re juggling topics, you’re juggling copy, videos, graphics, links, maybe a review queue…and you haven’t even posted anything yet. I’m about to show you a content calendar system that will change the way you think about your marketing.

If you’re still using a Word Doc to plan your content (or worse—using nothing at all), then you’ve got to read this. I’m diving into the worst content tools and revealing the best of the bunch.

According to the head of Instagram, share count is the strongest signal indicating a post should be shown to more people outside of your network. So what actually makes content shareable? You won’t find answers here, but you WILL get inspiration.

I admit it: I avoid TikTok. It’s not my favorite social media platform. But it IS great for gathering inspiration…if you know how to search for it. Read this to up your TikTok search game.

Getting in front of a broader audience on social media takes more than just showing up and posting every day. Let’s go over some tried-and-true tactics that will help get you in front of the audience that matters most to your bottom line.

Wondering why you’re putting in a ton of work and not getting in front of the right people on social? It’s probably your approach. I’ll walk you through the right way to break down social strategy for your small business.

Not sure how to get started with your blog? I’m calling out all the best tools to get started blogging based on the type of business you have.

Last week, someone asked, “Why should a business consider starting a blog?” Good question. Blogging is time-consuming and takes a lot of creative energy. But I firmly believe a good long-form content strategy is a jumping off point for any holistic content strategy. Here’s why.