Copywriters love to fight ChatGPT, but we really need to think about embracing it instead. Here’s how I use ChatGPT to make me a more efficient, accurate, and creative copywriter.

One of the weird things about getting out of the agency world was realizing that most people outside of it don’t know what a copywriter is. If that’s you, read on to learn.

In a world where everyone’s talking about using ChatGPT to write, I’m determined to remain a purist, and I hope some of you out there will, too. Check out my favorite tips for better, more conversational writing here.

Over years of mentoring and editing, I’ve found myself saying the same things over and over again to my fledgling copywriters. Keep reading to find out my favorite beginner tips.

Every writer has a bad day—for me, that day is today. There’s something important that I learned about working through those “zero days,” though.

There’s an important lesson I learned in a college poetry class that turned out to be one of the most valuable content marketing tips in my pocket.